网红经济

网红经济(英語：)是一个网络红人基于社交媒体进行具有影响力营销的经济模式。[1][2]

历史

网络红人通过吸引互联网用户的关注，可以通过电子商务和网络广告转化为利润。通过第一财经商业数据中心数据显示，2016年网红经济规模将达到580亿元人民币，超过2015年中国电影院的票房收入。[3]

参考来源
  1. Ruisha, Qian. . Ecns.cn. China Daily. [24 February 2017].
  2. Khew, Caleb. . currentbiz. [2019-10-06]. （原始内容存档于2017-03-02）.
  3. . europe.chinadaily.com.cn. [2017-02-22].

外部链接
  1. Papi Jiang's popular video "http://v.youku.com/v_show/id_XMTU4Mjc3NTk3Ng==.html?from=s1.8-1-1.2&spm=a2h0k.8191407.0.0" at Youku.
  2. Celebrity economy set for explosive growth in China "http://www.ecns.cn/business/2016/03-16/203077.shtml" at ECNS.
  3. Symbolic consumption "https://web.archive.org/web/20191006135755/https://catalog.flatworldknowledge.com/bookhub/reader/8111?e=sirgy_1_0-ch03_s01 at Flat World Education.
  4. Virtual Retail-ity "https://news.vice.com/story/alibaba-vr-shopping-buy-singles-day" at Vice news.
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