生产
生产在经济学中指的是厂商或服务提供者,把其可以支配的资源(也就是生产要素)转变为商品(有形产品或無形服务)的过程,而且所產生的商品有價值,可以對消費者產生效用[1]。經濟學中研究生產的領域稱為生产理論(production theory),其中許多概念都類似經濟學中的消費理論(consumption theory)[2]。
參考資料
- "Kotler", P., Armstrong, G., Brown, L., and Adam, S. (2006) Marketing, 7th Ed. Pearson Education Australia/Prentice Hall.
- Sickles, R., & Zelenyuk, V. (2019). Measurement of Productivity and Efficiency: Theory and Practice. Cambridge: Cambridge University Press. doi:10.1017/9781139565981
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