Pay what you want

Pay what you want（PWYW，可译“随你付”）是卖家按所望付费——有时也含免费——的定价策略。商品或设最低价和/或指导建议价，买家也能出更高价购买[1][2]。

参考文献
  1. Strom, Stephanie; Gay, Malcolm. . New York Times. May 20, 2010 [2010-05-21]. （原始内容存档于2010-05-24）.
  2. Smart Pricing, Chapter 1. "Pay As You Wish" Pricing, Raju and Zhang, Wharton School Publishing, 2010. ISBN 0-13-149418-X.
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