推廣

推廣营销组合的4P(產品、價格、推廣、通路與配銷)中的一個因素,是賣家和買家之間的訊息連結,目的在於提供潛在買家有關產品的相關訊息,並設法影響或说服潛在買家購買賣家的產品[1]。對於品牌來講,推廣的直接目標有兩個,就是讓客戶容易找到你,和願意尋找你[2]

推廣組合或推廣計劃可以分解為以下的五個要素:人員行銷、廣告促銷活動直效营销及公共關係[3]

有關條目

參考資料

  1. Kurtz, Dave. (2010). Contemporary Marketing Mason, OH: South-Western Cengage Learning.
  2. 海南輝. . [2019-12-24].
  3. Rajagopal. (2007) Marketing Dynamics: Theory and Practice. New Delhi, India: New Age International. Retrieved April 5, 2010, from NJIT EBook Library: http://www.njit.eblib.com.libdb.njit.edu:8888/patron/FullRecord.aspx?p=437711
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